El dato surge del ranking anual CoolBrands que realiza Superbrands. A la marca de Apple le siguen:
2. Aston Martin (down one)
3. Apple (non-mover)
4. iPod (up 36)
5. Nintendo (up two)
6. YouTube (down one)
7. Blackberry (up 16)
8. Google (down two)
9. Bang & Olufsen (down five)
10. PlayStation 3 (up five)