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A pocos días de celebrarse el festival Cannes Lions 2025, que tendrá lugar entre el 16 y 20 de junio, se dieron a conocer más finalistas.
En este caso se trata de la categoría Glass, the Lion for Change, orientada a premiar las campañas netamente orientadas al bien público que generen un cambio concreto.
De las 252 piezas inscriptas ya se seleccionaron 28 que pasan a ser finalistas.
Aquí el listado de esta shorlist:
Glass: The Lion for Change
Explore the Shortlists
A01 – TECHNOLOGY
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
AIRPODS PRO 2 HEARING AID FEATURE |
APPLE |
AIRPODS PRO 2 |
APPLE, Cupertino |
USA |
|
HER DOME |
GOVERNMENT OF THE STATE OF SÃO PAULO |
GOVERNMENT OF THE STATE OF SÃO PAULO – WOMEN’S SAFETY |
DPZ, Sao Paulo |
Brazil |
A02 – PRODUCT/SERVICE
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
CODE MY CROWN |
DOVE |
DOVE |
EDELMAN, London |
United Kingdom |
|
AIRPODS PRO 2 HEARING AID FEATURE |
APPLE |
AIRPODS PRO 2 |
APPLE, Cupertino |
USA |
|
OMNILIVERY |
OMNI |
MOBILITY SYSTEM FOR WHEELCHAIR |
SAATCHI & SAATCHI, Paris |
France |
|
AXA – THREE WORDS |
AXA |
INSURANCE |
PUBLICIS CONSEIL, Paris |
France |
|
RENAULT – CARS TO WORK |
RENAULT |
AUTOMOTIVE |
PUBLICIS CONSEIL, Paris |
France |
|
HERALBONY |
HERALBONY |
HERALBONY |
HERALBONY CO., LTD., Iwate Prefecture |
Japan |
|
SPECIAL DATES |
O BOTICÁRIO |
DATES |
ALMAPBBDO, Sao Paulo |
Brazil |
|
GRAD IN BLACK |
VULT |
HAIR PRODUCT LINE |
GUT, Sao Paulo |
Brazil |
A03 – INITIATIVES
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
ASSUME THAT I CAN |
COORDOWN |
WORLD DOWN SYNDROME DAY |
SMALL, New York |
USA |
|
THE INVISIBLE HEIRS |
MOBILINK BANK |
MOBILINK BANK DOST APP |
VEON – MOBILINK BANK, Islamabad / MADNEST, Islamabad |
Pakistan |
|
SATO 2531 |
ASUNIWA |
THINK NAME PROJECT |
DENTSU DIGITAL, Tokyo |
Japan |
|
E.L.F. BEAUTY «SO MANY DICKS» |
E.L.F. BEAUTY |
E.L.F. |
E.L.F. COSMETICS, New York / OBERLAND, New York |
USA |
|
SO WIN |
NIKE |
NIKE |
WIEDEN+KENNEDY, Portland / NIKE, Beaverton |
USA |
|
AXA – THREE WORDS |
AXA |
INSURANCE |
PUBLICIS CONSEIL, Paris |
France |
|
THE UNIVERSITY OF DYSLEXIC THINKING |
MADE BY DYSLEXIA X VIRGIN |
DYSLEXICU |
DDB MELBOURNE, Melbourne |
Australia |
|
THE FINAL COPY OF ILON SPECHT |
L’ORÉAL PARIS |
L’ORÉAL PARIS |
McCANN, Paris |
France |
|
THE ‘PARALYMPIC DREAM’ CAMPAIGN |
THE INTERNATIONAL PARALYMPIC COMMITTEE |
SUMMER 2024 PARALYMPICS |
adam&eveDDB, New York |
USA |
|
ORANGE – THE GREATEST RUN |
ORANGE |
PARALYMPICS GAMES |
PUBLICIS CONSEIL, Paris |
France |
|
THE PEN TO RIGHT HISTORY |
LAST PRISONER PROJECT |
NON-FOR-PROFIT |
McCANN, New York |
USA |
B01 – LONG-TERM BRAND PLATFORM
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
A SEAT AT THE TABLE |
STELLA ARTOIS |
STELLA ARTOIS BEER |
DROGA5, PART OF ACCENTURE SONG, Sao Paulo / AB INBEV, Sao Paulo |
Brazil |
|
REAL BEAUTY: HOW A SOAP BRAND CREATED A GLOBAL SELF-ESTEEM MOVEMENT |
DOVE |
DOVE |
OGILVY UK, London |
United Kingdom |
|
LIVEFEARLESS |
BODYFORM |
BODYFORM |
AMV BBDO, London |
United Kingdom |
|
DOVE LOVE YOUR HAIR |
UNILEVER |
DOVE HAIR CARE |
EDELMAN, New York |
USA |
|
KNOW THE SIGNS |
SANDY HOOK PROMISE |
SANDY HOOK PROMISE PSA |
BBDO NEW YORK |
USA |
|
INCLUSIVE BY DESIGN |
MASTERCARD |
MASTERCARD |
McCANN XBC, New York |
USA |
|
PIXEL THE MOST INCLUSIVE PHONE |
|
GOOGLE PIXEL |
GUT, Miami |
USA |
