La publicidad argentina ya está brillando en #CannesLions

Por Alicia Vidal (desde Cannes)

Publicidad Argentina en Cannes
Pablo del Campo, José Mollá y Diego Medvedocky

Ali en CannesVenir a Cannes por primera vez después de haber entrevistado a muchísimos publicitarios que me contaban todo año tras año tiene la ventaja de ver todo con ojos de asombro.

Aquí veo a muchos colegas de medios ya habitués de este festival que seguramente ya no les sorprende el nivel de glamour supremo que destila este encuentro.

Yates en CannesNo se trata solo de mirar lo que pasa en el propio festival de Cannes Lions de la Creatividad y Publicidad, en términos de ganadores, conferencias y cosecha de grand Prix, sino también de todo lo que pasa alrededor, por ejemplo, en el bendito Boulevard de Croisette. Muchas veces tuve que nombrar esta emblemática costanera o al Hotel Martínez o al Carlton, como lugares de reuniones cumbres entre publicitarios y sus redes o con sus clientes. Ahora estoy viendo todo en persona y todo lo que me contaron se queda corto. Esto es una mezcla de Mad Men, con Sex and the City y algún toque de James Bond.

matinez at cannesY, está claro que los publicitarios argentinos en este plano juegan en las grandes ligas. Ocupan roles estratégicos en los jurados, y hasta ejercen la presidencia en algunos rubros, se llevan Leones de oro y hasta Grand Prix en este festival que sin dudas es la gran pasarela publicitaria del mundo.

La ciudad de Cannes de por sí es un gran escenario portador de festivales y obviamente el más conocido para el gran público es el de cine, y su protagonismo se hace notar. En la puerta de entrada del Palais des Festival (otra cosa que escribí veinte veces sin saber cómo era) están las típicas huellas de las manos de los grandes artistas de renombre de todos los tiempos. Dicen, sin embargo, que el Lions Festival de Creatividad y Publicidad no es tan conocido a nivel masivo pero sin embargo alrededor de él se mueven muchos más millones que para el de la pantalla grande. Y no sería raro pensarlo si consideramos que detrás de este gran evento están todas las grandes marcas y las grandes redes de agencias publicitarias del mundo.

Larson en cannesY sin escaparnos de lo que fue este primer día de cobertura como novata de Cannes les cuento que también resulta casi imposible abordar y cubrir todo lo que hay al mismo tiempo.

Hay un tironeo de intereses constante.

Hay cantidad de charlas interesantísimas para escuchar, al mismo tiempo que no hay que perderse los anuncios de ganadores o la visita de algún celebrity como hoy lo fue Marilyn Manson o Lars Ulrich de Metallica.

Igualmente, pude entrevistar a Pablo del Campo, el argentino que oficia como Worldwide Creative Director de Saatchi & Saatchi, y que tuvo a su cargo, la presidencia del jurado de Press.

En la charla que se reproduce en el video que adjunto a este artículo Del Campo  comenta cómo fue el criterio de selección del Grand Prix de Press que recayó en manos de La Comunidad, la agencia que realizó una campaña para el uso de bicicletas en Buenos Aires y que es comandada creativamente por los hermanos Mollá.

Jose Molla Ganador Grand Prix Press Cannes 2015De hecho José Mollá estuvo en la gala recibiendo el premio porque además es jurado en la categoría Films (spots).

Si bien la pieza ganadora lo hizo a nombre de EEUU ya que La Comunidad tiene sede no solo en Buenos Aires sino también en el mercado estadounidense, la creatividad que está en juego en esta campaña orientada al uso de bicis es básicamente argentina.

2_BabyEn Press hubo 79 leones entregados sobre un total de 4.470 piezas ingresadas en el concurso.  Así que el trabajo de La Comunidad, integrado por los avisos Perro, Baby, Ardilla y Polillas, tiene el mérito de haberse destacado entre miles de campañas en competencia.

A su vez, otro caso interesante es la campaña “Sal que se ve” realizada por la agencia Grey para la Fundación Favaloro y en este caso los argentinos se llevaron un León de Oro en la categoría Promo. En este mismo rubro se reconoció el trabajo Safety Truck de Leo Burnett para Samsung. Para ampliar este rubro, hablé con Diego Medvedocky, jurado de Promo que nos cuenta los ocho leones que fueron para Argentina.

En esta edición 62a del Cannes Lions Festival de la Creatividad y la Publicidad se entregaron además otros premios de relevancia a nivel internacional. En promoción y activación se presentaron unas 3.196 piezas y se otorgaron 117 leones. El Gran Premio quedó en manos de Grey London para Volvo Reino Unido por Lifepaint. Y según dijo el presidente del Jurado Matt Eastwood, Worldwide Director Creativo de J. Walter Thompson, no sólo se había elevado la vara de forma creativa sino que también se estaba haciendo una contribución positiva para la humanidad con una buena estrategia de seguridad que seguramente salvará vidas.

Volvo también obtuvo el Grand Prix, a través de Grey New York, por Interceptación en la categoría Direct (Marketing Directo, un rubro donde hubo 2.183 entradas y se cosecharon 83 leones) porque fue una acción que logró captar la atención en el medio del tan taquillero juego de Super Bowl.

En Mobile se repartieron 57 Leones sobre un total de 1246 entradas  y Google Mountain View se llevó a casa el Grand Prix por Cartón, una idea que facilita que la tecnología aparezca como invisible y así se acentúa la sensación de natural.

Y mañana y toda la semana sigue el baile arrancando con la presencia de Pharell Williams entre los invitados, ni más ni menos que el creador del hit “Happy” que el año pasado fue furor.

Aquí el detalle de los ganadores de Mobile

TitleAdvertiserProductEntrant / AgencyCountryPrize
CARDBOARDGOOGLECARDBOARDGOOGLE Mountain ViewUSAGrand Prix
CLEVER BUOYOPTUSTELECOMS NETWORKM&C SAATCHI SydneyAUSTRALIAGold Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCEGold Lion
THE PURSUIT BY EQUINOXEQUINOXEQUINOXR/GA New YorkUSAGold Lion
LISNRLISNRLISNRR/GA New YorkUSAGold Lion
HAMMERHEADHAMMERHEAD NAVIGATIONHAMMERHEADR/GA New YorkUSAGold Lion
THE UNFORGOTTENILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEGUN VIOLENCE EDUCATION, AWARENESS AND LOBBYINGFCB CHICAGO  / CURRENT ChicagoUSAGold Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLEEA SPORTSMADDEN GIFERATORGROW NorfolkUSAGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonUSAGold Lion
FOUNDMARSPEDIGREECOLENSO BBDO AucklandNEW ZEALANDSilver  Lion
THE BACKUP MEMORYSAMSUNG TUNISIASERVICE3SG-BBDO ArianaTUNISIASilver  Lion
THE NEXT PHOTOCHILDHOOD EYE CANCER TRUSTFLASH PHOTO POSTER CAMPAIGNWUNDERMAN LondonUNITED KINGDOMSilver  Lion
OWLETOWLET BABY CAREOWLETR/GA New YorkUSASilver  Lion
SPORTS HOMEWORKGATORADEGATORADE4 AM SAATCHI & SAATCHI GuatemalaGUATEMALASilver  Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCESilver  Lion
BASE PHONEADDRESSBASEMOBILE PROVIDERDDB BRUSSELSBELGIUMSilver  Lion
BACKMEAPPPROCTER & GAMBLEALWAYS FEMININE CARELEO BURNETT ITALY MilanITALYSilver  Lion
PROJECT LEARNING CURVEDOMTARPAPERERIC MOWER + ASSOCIATES CharlotteUSASilver  Lion
THE FUN QUEUELISEBERGROLLER COASTERSHOUT GothenburgSWEDENSilver  Lion
SOS SMSMEXICAN RED CROSSONLINE EMERGENCY SERVICEGREY MÈXICO Mexico CityMEXICOSilver  Lion
LGBT AVATARSPRAGUE PRIDEPRAGUE PRIDEGEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUECZECH REPUBLICSilver  Lion
THE LES PAUL SKILL CHECKGIBSON GUITAREPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITIONSERVICEPLAN MunichGERMANYSilver  Lion
HAMMERHEADHAMMERHEAD NAVIGATIONHAMMERHEADR/GA New YorkUSASilver  Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLEEA SPORTSMADDEN GIFERATORGROW NorfolkUSASilver  Lion
#SPRINGISWEIRDGAPGAP SPRING COLLECTIONWIEDEN+KENNEDY New YorkUSASilver  Lion
THE PURSUIT BY EQUINOXEQUINOXEQUINOXR/GA New YorkUSASilver  Lion
LOOK AT MESAMSUNG ELECTRONICSSAMSUNG ELECTRONICSCHEIL WORLDWIDE SeoulSOUTH KOREASilver  Lion
AUDI TT BROCHURE HACKAUDIAUDI TTRAZORFISH BerlinGERMANYBronze Lion
THE UNFORGOTTENILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEGUN VIOLENCE EDUCATION, AWARENESS AND LOBBYINGFCB CHICAGO  / CURRENT ChicagoUSABronze Lion
LOGITECH HARMONY APPLOGITECHLOGITECHR/GA New YorkUSABronze Lion
CANON GIG APPCANONCANON DSLRUNCLE GREY CopenhagenDENMARKBronze Lion
CANON GIG APPCANONCANON DSLRUNCLE GREY CopenhagenDENMARKBronze Lion
ORAL-B SMART BRUSH AND APPPROCTER & GAMBLEORAL-BICONMOBILE GROUP BerlinGERMANYBronze Lion
VIAOPTA DAILY SMARTPHONE APPLICATIONNOVARTIS PHARMAVIAOPTA DAILY SMARTPHONE APPLICATIONARWORKS BudapestHUNGARYBronze Lion
SMART SENTRYMAXIS BERHADMOBILE NETWORKOGILVY & MATHER GROUP HONG KONGHONG KONGBronze Lion
DEBATTLESVERIGES RADIOTANKESMEDJAN I P3CP+B SCANDINAVIA GothenburgSWEDENBronze Lion
VODAFONE «BETWEEN US»VODAFONEVODAFONE RED LIGHT APPLICATIONY&R TEAM RED ISTANBULTURKEYBronze Lion
FOUNDMARSPEDIGREECOLENSO BBDO AucklandNEW ZEALANDBronze Lion
LOOK AT MESAMSUNG ELECTRONICSSAMSUNG ELECTRONICSCHEIL WORLDWIDE SeoulSOUTH KOREABronze Lion
MOVE UPDATE. THE OPEN SOURCE PROJECTMcDONALD´SOPEN SOURCE SOFTWAREDDB & TRIBAL Warsaw / DDB WARSAWPOLANDBronze Lion
ADVENTURES OF POCO ECOIAMYANKLOST SOUNDSPOSSIBLE CEE BudapestHUNGARYBronze Lion
HARUHI HUNTINGSANKYO PLANNINGGAMEPARTY TokyoJAPANBronze Lion
PRO VISIONOAKLEYOAKLEYGPY&R MelbourneAUSTRALIABronze Lion
SOUTH KOREAN NORTH KOREAN TRANSLATORDREAM TOUCH FOR ALLEDUCATIONAL NONPROFIT ORGANIZATIONCHEIL WORLDWIDE Seoul / PENGTAI SeoulSOUTH KOREABronze Lion
THE PURSUIT BY EQUINOXEQUINOXEQUINOXR/GA New YorkUSABronze Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCEBronze Lion
TAP THRULOWE’SLOWE’SBBDO NEW YORKUSABronze Lion
PAY PER LOVETEATRENEUPAY PER LOVETHE CYRANOS//McCANN BarcelonaSPAINBronze Lion
LOGITECH HARMONY APPLOGITECHLOGITECHR/GA New YorkUSABronze Lion
OWLETOWLET BABY CAREOWLETR/GA New YorkUSABronze Lion
HAMMERHEADHAMMERHEAD NAVIGATIONHAMMERHEADR/GA New YorkUSABronze Lion
SOCIAL BLOOD APPRED CROSSBANK OF BLOODPUBLICITAS/SAATCHI & SAATCHI GuayaquilECUADORBronze Lion
TWEAT TO EATPEPSICOWALKERSAMV BBDO LondonUNITED KINGDOMBronze Lion
HORSE WITH HARDENFOOT LOCKERFOOT LOCKERBBDO NEW YORKUSABronze Lion
NZDRONIETOURISM NEW ZEALANDSKIWHYBIN\TBWA GROUP SYDNEYAUSTRALIABronze Lion
THE SIGHTHBOGAME OF THRONESELASTIC Santa MonicaUSABronze Lion
HOPE.LYAMERICAN RED CROSS & BITLYAMERICAN RED CROSS & BITLYBBDO NEW YORKUSABronze Lion
57

Aquí el detalle de los ganadores de Direct

TitleAdvertiserProductEntrant / AgencyCountryPrize
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORKUSAGrand Prix
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaSWITZERLANDGold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisFRANCEGold Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisFRANCEGold Lion
JOE BOXER INACTIVITY TRACKERKMART / JOE BOXERJOE BOXER INACTIVITY TRACKERFCB CHICAGOUSAGold Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCEGold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSPAINGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonUSAGold Lion
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORKUSAGold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisFRANCEGold Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisFRANCEGold Lion
BOSSE’S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmSWEDENGold Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER LondonCANADAGold Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilECUADORGold Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEGold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGGH LOWE Hamburg / GRABARZ & PARTNER HamburgGERMANYGold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSPAINGold Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkUSAGold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgGERMANYGold Lion
SOUNDLAB BOXLEICA GALLERY SÃO PAULOLEICA INSTITUTIONALF/NAZCA SAATCHI & SAATCHI São PauloBRAZILGold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisFRANCEGold Lion
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaSWITZERLANDSilver  Lion
ASHESCAMPOFRIOINSTITUTIONAL. FIRE LA BUREBA FACTORYMcCANN MADRIDSPAINSilver  Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSASilver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgGERMANYSilver  Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSPAINSilver  Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkUSASilver  Lion
RELOCKLOVEORANGEORANGE FRANCEMARCEL ParisFRANCESilver  Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkUSASilver  Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCESilver  Lion
SPECIAL OLYMPICS – KEVIN DE BRUYNESPECIAL OLYMPICS BELGIUMSPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014LDV UNITED AntwerpBELGIUMSilver  Lion
GROCERIES NOT GUNSMOMS DEMAND ACTION FOR GUN SENSE IN AMERICAPUBLIC AWARENESS – GUN CONTROLGREY CANADA TorontoCANADASilver  Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER LondonCANADASilver  Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisFRANCESilver  Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCESilver  Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCESilver  Lion
THE MONSTER-SMART LAUNCHDAIMLER AG / SMART MMSMARTBBDO GROUP GERMANY BerlinGERMANYSilver  Lion
RELOCKLOVEORANGEORANGE FRANCEMARCEL ParisFRANCESilver  Lion
BOSSE’S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmSWEDENSilver  Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSASilver  Lion
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaSWITZERLANDSilver  Lion
JCDECAUX PERSONAL BILLBOARDSJC DECAUX BELGIUMOUTDOOR MEDIABBDO BELGIUM BrusselsBELGIUMSilver  Lion
AID TO CARTEXITO GROUP / FOOD BANKEXITO FOUNDATIONSANCHO BBDO BogotáCOLOMBIASilver  Lion
#NOMOREEVICTIONSSTOP DESAHUCIOSAWARENESS CAMPAIGNPROXIMITY MADRIDSPAINSilver  Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORKUSASilver  Lion
$HREDBNZHOME LOANCOLENSO BBDO AucklandNEW ZEALANDBronze Lion
THE CUP OF LIFENATIONAL MUSEUM OF MILITARY HISTORYWORLD WAR 2 EXHIBITIRELAND/DAVENPORT JohannesburgSOUTH AFRICABronze Lion
SNACKHOLIDAYSTRANSAVIAAIRLINE COMPANYLES GAULOIS PuteauxFRANCEBronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilECUADORBronze Lion
HANDLE ON HYGIENEUNILEVERLIFEBOUYGEOMETRY GLOBAL DubaiUNITED ARAB EMIRATESBronze Lion
NIVEA DOLLBDF NIVEA BRASILNIVEA SUN KIDSFCB BRASIL  São PauloBRAZILBronze Lion
A DISCOUNT TO YOUR MISFORTUNEISLAZULISLAZULDEL CAMPO SAATCHI & SAATCHI MADRID MadridSPAINBronze Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilECUADORBronze Lion
INVERSE GOAL CELEBRATIONCHAMPIONS FOR LIFECHARITY MATCHVCCP SPAIN MadridSPAINBronze Lion
K9FMMARSPEDIGREECOLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNENEW ZEALANDBronze Lion
JCDECAUX PERSONAL BILLBOARDSJC DECAUX BELGIUMOUTDOOR MEDIABBDO BELGIUM BrusselsBELGIUMBronze Lion
DONATION POSTERSPUBLIC TRANSPORT VICTORIACHARITYGPY&R MelbourneAUSTRALIABronze Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondUSABronze Lion
THE BACKUP MEMORYSAMSUNG TUNISIASERVICE3SG-BBDO ArianaTUNISIABronze Lion
HORSE WITH HARDENFOOT LOCKERFOOT LOCKERBBDO NEW YORKUSABronze Lion
SOCIAL SAVVY BURGLARALLSTATE INSURANCE COMPANYHOME INSURANCELEO BURNETT CHICAGOUSABronze Lion
MUSICAL CITYTOYOTA MOTOR EUROPEYARIS HYBRIDDEL CAMPO SAATCHI & SAATCHI MADRID MadridSPAINBronze Lion
GET ME A SPONSORCHELSEA FOOTBALL CLUBSHIRT/BRAND SPONSHORSHIPSAATCHI & SAATCHI LondonUNITED KINGDOMBronze Lion
4G4GOODSTARHUB4GDDB GROUP SINGAPORESINGAPOREBronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilECUADORBronze Lion
NIVEA DOLLBDF NIVEA BRASILNIVEA SUN KIDSFCB BRASIL  São PauloBRAZILBronze Lion
LIVER SONGSNATURES GARDENHEPALIVEMARURI GREY GuayaquilECUADORBronze Lion
LIFEPAINTVOLVO UKVOLVO BRANDGREY LONDONUNITED KINGDOMBronze Lion
A MESSAGE TO SPACEHYUNDAI MOTOR COMPANYBRAND CAMPAIGNINNOCEAN WORLDWIDE SeoulSOUTH KOREABronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilECUADORBronze Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondUSABronze Lion
$HREDBNZHOME LOANCOLENSO BBDO AucklandNEW ZEALANDBronze Lion
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY FrankfurtGERMANYBronze Lion
BEING THE BEARCANAL+CANAL+BETC ParisFRANCEBronze Lion
STALKER VIEWED YOUR PROFILESBS BELGIUMVIERBBDO BELGIUM BrusselsBELGIUMBronze Lion
GET ME A SPONSORCHELSEA FOOTBALL CLUBSHIRT/BRAND SPONSHORSHIPSAATCHI & SAATCHI LondonUNITED KINGDOMBronze Lion
SUFFOCATIONKARMA NIRVANAKARMA NIRVANALEO BURNETT LONDONUNITED KINGDOMBronze Lion
#NOMOREEVICTIONSSTOP DESAHUCIOSAWARENESS CAMPAIGNPROXIMITY MADRIDSPAINBronze Lion
ANTI-ROBBERY COURSENATIONAL POLICENATIONAL POLICEMcCANN WORLDGROUP COLOMBIA BogotáCOLOMBIABronze Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEBronze Lion
BOSSE’S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmSWEDENBronze Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSABronze Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilECUADORBronze Lion
83

Aquí el detalle de todos los ganadores de Promo & Activation

TitleAdvertiserProductEntrant / AgencyCountryPrize
LIFEPAINTVOLVO UKLIFEPAINTGREY LONDONUNITED KINGDOMGrand Prix
CHASING HORIZONSCITIZENECO-DRIVE SATELLITE WAVE F100WIEDEN+KENNEDY AMSTERDAM  / WIEDEN+KENNEDY TOKYOTHE NETHERLANDSGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonUSAGold Lion
SECURITY MOMSSPORT CLUBE DO RECIFESOCCER TEAMOGILVY BRASIL São PauloBRAZILGold Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK  / GREY ACTIVATION & PR New YorkUSAGold Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresARGENTINAGold Lion
SHADOW WIFILIGA CONTRA EL CANCERHEALTH AWARENESS ORGANISATIONHAPPINESS BRUSSELSBELGIUMGold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSPAINGold Lion
SAFETY TRUCKSAMSUNGCORPORATELEO BURNETT ARGENTINA Buenos AiresARGENTINAGold Lion
MAKEUP GENIUSL’ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARISFRANCEGold Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondUSAGold Lion
SOS SMSMEXICAN RED CROSSONLINE EMERGENCY SERVICEGREY MÈXICO Mexico CityMEXICOGold Lion
HOUSE OF MAMBANIKENIKE BASKETBALL CHINAAKQA London / AKQA ShanghaiUNITED KINGDOMGold Lion
MISERABLE IN PUERTO RICOCOMMONWEALTH OF PUERTO RICOPUERTO RICO TOURISM COMPANYJ. WALTER THOMPSON PUERTO RICO San JuanPUERTO RICOGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonUSAGold Lion
NIVEA DOLLBDF NIVEA BRASILKIDS SUNBLOCKFCB BRASIL  São PauloBRAZILGold Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER LondonCANADAGold Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresARGENTINAGold Lion
4G4GOODSTARHUB4GDDB GROUP SINGAPORESINGAPOREGold Lion
SECURITY MOMSSPORT CLUBE DO RECIFESOCCER TEAMOGILVY BRASIL São PauloBRAZILGold Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSAGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonUSAGold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGGH LOWE Hamburg / GRABARZ & PARTNER HamburgGERMANYGold Lion
GROCERIES NOT GUNSMOMS DEMAND ACTION FOR GUN SENSE IN AMERICAPUBLIC AWARENESS – GUN CONTROLGREY CANADA TorontoCANADAGold Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK  / GREY ACTIVATION & PR New YorkUSAGold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgGERMANYSilver  Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSPAINSilver  Lion
MORE THAN A SIGNDISLIFEDISABILITY RIGHTS AWARENESSY&R MoscowRUSSIASilver  Lion
NIVEA DOLLBDF NIVEA BRASILKIDS SUNBLOCKFCB BRASIL  São PauloBRAZILSilver  Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSASilver  Lion
LIFEPAINTVOLVO UKLIFEPAINTGREY LONDONUNITED KINGDOMSilver  Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilECUADORSilver  Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiUSASilver  Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK  / GREY ACTIVATION & PR New YorkUSASilver  Lion
HANDLE ON HYGIENEUNILEVERLIFEBOUYGEOMETRY GLOBAL DubaiUNITED ARAB EMIRATESSilver  Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresARGENTINASilver  Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCESilver  Lion
VODAFONE «BETWEEN US»VODAFONEVODAFONE RED LIGHT APPLICATIONY&R TEAM RED ISTANBULTURKEYSilver  Lion
K9FMMARSPEDIGREECOLENSO BBDO AucklandNEW ZEALANDSilver  Lion
THE RGB NEWSANTENA 1 – OBSERVATORBLOOD DONATIONGEOMETRY GLOBAL BucharestROMANIASilver  Lion
PRINT FOR HELPHEWLETT-PACKARD BRASILHP PRINTERSFCB BRASIL  São PauloBRAZILSilver  Lion
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117

Aquí el detalle de todos los ganadores de Press

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HYENALAND ROVER USALAND ROVER PRINT ADSY&R NEW YORKUSASilver Lion Campaign
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RISOTTO POMODOROBAYERALKA SELTZERBBDO MEXICOMEXICOBronze Lion Campaign
VIKINGCOPICCOPIC MARKERFCB CHICAGOUSABronze Lion Campaign
BEARCOPICCOPIC MARKERFCB CHICAGOUSABronze Lion Campaign
LUCHADORCOPICCOPIC MARKERFCB CHICAGOUSABronze Lion Campaign
NEW YORKFLYING PETFLYING PET SITEY&R SÃO PAULOBRAZILBronze Lion Campaign
PARISFLYING PETFLYING PET SITEY&R SÃO PAULOBRAZILBronze Lion Campaign
BORA BORAFLYING PETFLYING PET SITEY&R SÃO PAULOBRAZILBronze Lion Campaign
TO ISTANBULJEEPJEEP RENEGADE TURBODIESELLEO BURNETT TAILOR MADE São PauloBRAZILBronze Lion Campaign
TO BARCELONAJEEPJEEP RENEGADE TURBODIESELLEO BURNETT TAILOR MADE São PauloBRAZILBronze Lion Campaign
SMART FOR TWO YOKOSMARTSMART FOR TWOJUNG von MATT Vienna / JUNG von MATT HamburgAUSTRIABronze Lion Campaign
SMART FOR TWO SNAKESMARTSMART FOR TWOJUNG von MATT Vienna / JUNG von MATT HamburgAUSTRIABronze Lion Campaign
SMART FOR TWO JACKIESMARTSMART FOR TWOJUNG von MATT Vienna / JUNG von MATT HamburgAUSTRIABronze Lion Campaign
ROMEDAIMLER AG / SMART MBDSMART FORTWOBBDO GROUP GERMANY BerlinGERMANYBronze Lion Campaign
BERLINDAIMLER AG / SMART MBDSMART FORTWOBBDO GROUP GERMANY BerlinGERMANYBronze Lion Campaign
BEETLELAND ROVER USALAND ROVER PRINT ADSY&R NEW YORKUSABronze Lion Campaign
GRAPELAND ROVER USALAND ROVER PRINT ADSY&R NEW YORKUSABronze Lion Campaign
SNAKELAND ROVER USALAND ROVER PRINT ADSY&R NEW YORKUSABronze Lion Campaign
FLOWERLAND ROVER USALAND ROVER PRINT ADSY&R NEW YORKUSABronze Lion Campaign
ICE CREAM STOREMAN LATIN AMERICAVOLKSWAGEN TRUCKSALMAPBBDO São PauloBRAZILBronze Lion Campaign
FISH MARKETMAN LATIN AMERICAVOLKSWAGEN TRUCKSALMAPBBDO São PauloBRAZILBronze Lion Campaign
FLOWER BOUTIQUEMAN LATIN AMERICAVOLKSWAGEN TRUCKSALMAPBBDO São PauloBRAZILBronze Lion Campaign
SPEED DIALVOLKSWAGENVOLKSWAGENCOLENSO BBDO AucklandNEW ZEALANDBronze Lion
8:36INTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEBronze Lion Campaign
9:32INTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEBronze Lion Campaign
ALLEYMcDONALD´SMcDONALD´SLEO BURNETT DUBAIUNITED ARAB EMIRATESBronze Lion Campaign
SQUAREMcDONALD´SMcDONALD´SLEO BURNETT DUBAIUNITED ARAB EMIRATESBronze Lion Campaign
STREETMcDONALD´SMcDONALD´SLEO BURNETT DUBAIUNITED ARAB EMIRATESBronze Lion Campaign
McDONALD’S BREAKFAST – HOTCAKESMcDONALD´SMcDONALD´SLEO BURNETT DUBAIUNITED ARAB EMIRATESBronze Lion Campaign
McDONALD’S BREAKFAST – SAUSAGE McMUFFIN & EGGMcDONALD´SMcDONALD´SLEO BURNETT DUBAIUNITED ARAB EMIRATESBronze Lion Campaign
LIFE OF PINETFLIXENTERTAINMENTDDB CANADA VancouverCANADABronze Lion Campaign
FARGONETFLIXENTERTAINMENTDDB CANADA VancouverCANADABronze Lion Campaign
GHOSTBUSTERSNETFLIXENTERTAINMENTDDB CANADA VancouverCANADABronze Lion Campaign
BEARNATIONAL GEOGRAPHIC KIDS MAGAZINEMAGAZINEFoxP2 Cape TownSOUTH AFRICABronze Lion Campaign
SNAKENATIONAL GEOGRAPHIC KIDS MAGAZINEMAGAZINEFoxP2 Cape TownSOUTH AFRICABronze Lion Campaign
ICE CAPSNATIONAL GEOGRAPHIC KIDS MAGAZINEMAGAZINEFoxP2 Cape TownSOUTH AFRICABronze Lion Campaign
BEESNATIONAL GEOGRAPHIC KIDS MAGAZINEMAGAZINEFoxP2 Cape TownSOUTH AFRICABronze Lion Campaign
FISHNATIONAL GEOGRAPHIC KIDS MAGAZINEMAGAZINEFoxP2 Cape TownSOUTH AFRICABronze Lion Campaign
FRANCEEDITORA TODAS AS CULTURASTOP DESTINOSALMAPBBDO São PauloBRAZILBronze Lion Campaign
GERMANYEDITORA TODAS AS CULTURASTOP DESTINOSALMAPBBDO São PauloBRAZILBronze Lion Campaign
SPAINEDITORA TODAS AS CULTURASTOP DESTINOSALMAPBBDO São PauloBRAZILBronze Lion Campaign
KIDAXAART INSURANCEDDB GROUP SINGAPORESINGAPOREBronze Lion Campaign
CATAXAART INSURANCEDDB GROUP SINGAPORESINGAPOREBronze Lion Campaign
PAINTAXAART INSURANCEDDB GROUP SINGAPORESINGAPOREBronze Lion Campaign
CATCH 22THE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
THE GREAT GATSBYTHE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
MIDNIGHT’S CHILDRENTHE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
MARRIAGEVTR INTERNETWI-FI RANGE EXTENDERSSIMPLE SantiagoCHILEBronze Lion Campaign
ITCHVTR INTERNETWI-FI RANGE EXTENDERSSIMPLE SantiagoCHILEBronze Lion Campaign
HAPPYBAIDUONLINE SAFETY PRODUCTY&R SHANGHAICHINABronze Lion Campaign
CHEEKYBAIDUONLINE SAFETY PRODUCTY&R SHANGHAICHINABronze Lion Campaign
SMILEYBAIDUONLINE SAFETY PRODUCTY&R SHANGHAICHINABronze Lion Campaign
CRAZYBAIDUONLINE SAFETY PRODUCTY&R SHANGHAICHINABronze Lion Campaign
SURRENDERPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
RETREATPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
ESCAPEPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
DEFEATPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
KIDMINIDON’T TEXT AND DRIVEPUBLICIS MEXICO Mexico CityMEXICOBronze Lion Campaign
TEENNAGERMINIDON’T TEXT AND DRIVEPUBLICIS MEXICO Mexico CityMEXICOBronze Lion Campaign
THE HIV POSITIVE ADGIV (LIFE SUPPORT GROUP)CORPORATEOGILVY BRASIL São PauloBRAZILBronze Lion
BLIND SPOT CHILDSINGULARESNGO – AGAINST ALCOOLF.BIZ São PauloBRAZILBronze Lion Campaign
BLIND SPOT BRIDGESINGULARESNGO – AGAINST ALCOOLF.BIZ São PauloBRAZILBronze Lion Campaign
BLIND SPOT BIKESINGULARESNGO – AGAINST ALCOOLF.BIZ São PauloBRAZILBronze Lion Campaign
ANDY WARHOLCITY OF BUENOS AIRESBLOOD DONATIONTHE COMMUNITY/LA COMUNIDAD MiamiUSABronze Lion Campaign
GEORGE LUCASCITY OF BUENOS AIRESBLOOD DONATIONTHE COMMUNITY/LA COMUNIDAD MiamiUSABronze Lion Campaign
CATCH 22THE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
THE GREAT GATSBYTHE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
MIDNIGHT’S CHILDRENTHE WINSTON FLETCHER FICTION PRIZETHE WINSTON FLETCHER FICTION PRIZEDLKW LOWE LondonUNITED KINGDOMBronze Lion Campaign
HERPESTES AUROPUNCTATUS/INDIAN MONGOOSEHONDA AUSTRALIAHONDA GENUINE PARTSLEO BURNETT MELBOURNEAUSTRALIABronze Lion Campaign
RHINELLA MARINA/CANE TOADHONDA AUSTRALIAHONDA GENUINE PARTSLEO BURNETT MELBOURNEAUSTRALIABronze Lion Campaign
ALOPEX LAGOPUS/ARCTIC FOXHONDA AUSTRALIAHONDA GENUINE PARTSLEO BURNETT MELBOURNEAUSTRALIABronze Lion Campaign
GOATX-NEWSNEWSPAPERY&R SOUTH AFRICA Cape Town / CREATIVE Y&R NairobiSOUTH AFRICABronze Lion Campaign
STARVEX-NEWSNEWSPAPERY&R SOUTH AFRICA Cape Town / CREATIVE Y&R NairobiSOUTH AFRICABronze Lion Campaign
HELLX-NEWSNEWSPAPERY&R SOUTH AFRICA Cape Town / CREATIVE Y&R NairobiSOUTH AFRICABronze Lion Campaign
RURALUNILEVER INDONESIAPUREITLOWE INDONESIA JakartaINDONESIABronze Lion Campaign
URBANUNILEVER INDONESIAPUREITLOWE INDONESIA JakartaINDONESIABronze Lion Campaign
SURRENDERPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
RETREATPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
ESCAPEPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
DEFEATPHD BIKESHARLEY DAVIDSONY&R PRAGUECZECH REPUBLICBronze Lion Campaign
MOUNT FUJITIPCO F&B CO.TEA PLUSIPG ADVERTISING BangkokTHAILANDBronze Lion Campaign
WAVETIPCO F&B CO.TEA PLUSIPG ADVERTISING BangkokTHAILANDBronze Lion Campaign
WALRUSGREEN PEACECHARITYPUBLICIS SHANGHAICHINABronze Lion Campaign
BEARGREEN PEACECHARITYPUBLICIS SHANGHAICHINABronze Lion Campaign
HOMEWRECKTHE SAMARITANS HONG KONGSUICIDE PREVENTION HELPLINEY&R SHANGHAICHINABronze Lion Campaign
HEARTBREAKTHE SAMARITANS HONG KONGSUICIDE PREVENTION HELPLINEY&R SHANGHAICHINABronze Lion Campaign
ALCOHOLICTHE SAMARITANS HONG KONGSUICIDE PREVENTION HELPLINEY&R SHANGHAICHINABronze Lion Campaign
GAMBLERTHE SAMARITANS HONG KONGSUICIDE PREVENTION HELPLINEY&R SHANGHAICHINABronze Lion Campaign
BULLYTHE SAMARITANS HONG KONGSUICIDE PREVENTION HELPLINEY&R SHANGHAICHINABronze Lion Campaign
ROCKETSSNEAKER FREAKER BOOGAZINESNEAKER FREAKER BOOGAZINEBBDO NEW YORKUSABronze Lion
EXPLORE YOUR DREAMSLIST GENERAL CONTRACTORLIST GENERAL CONTRACTORREICHL UND PARTNER LinzAUSTRIABronze Lion Campaign
BE THE TAILOR OF YOUR DREAMSLIST GENERAL CONTRACTORLIST GENERAL CONTRACTORREICHL UND PARTNER LinzAUSTRIABronze Lion Campaign
BE THE PAINTER OF YOUR DREAMSLIST GENERAL CONTRACTORLIST GENERAL CONTRACTORREICHL UND PARTNER LinzAUSTRIABronze Lion Campaign
PIMPBENNETT COLEMANMUMBAI MIRRORTAPROOT DENTSU MumbaiINDIABronze Lion
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