La publicidad argentina ya está brillando en #CannesLions

Por Alicia Vidal (desde Cannes)

Publicidad Argentina en Cannes
Pablo del Campo, José Mollá y Diego Medvedocky

Ali en CannesVenir a Cannes por primera vez después de haber entrevistado a muchísimos publicitarios que me contaban todo año tras año tiene la ventaja de ver todo con ojos de asombro.

Aquí veo a muchos colegas de medios ya habitués de este festival que seguramente ya no les sorprende el nivel de glamour supremo que destila este encuentro.

Yates en CannesNo se trata solo de mirar lo que pasa en el propio festival de Cannes Lions de la Creatividad y Publicidad, en términos de ganadores, conferencias y cosecha de grand Prix, sino también de todo lo que pasa alrededor, por ejemplo, en el bendito Boulevard de Croisette. Muchas veces tuve que nombrar esta emblemática costanera o al Hotel Martínez o al Carlton, como lugares de reuniones cumbres entre publicitarios y sus redes o con sus clientes. Ahora estoy viendo todo en persona y todo lo que me contaron se queda corto. Esto es una mezcla de Mad Men, con Sex and the City y algún toque de James Bond.

matinez at cannesY, está claro que los publicitarios argentinos en este plano juegan en las grandes ligas. Ocupan roles estratégicos en los jurados, y hasta ejercen la presidencia en algunos rubros, se llevan Leones de oro y hasta Grand Prix en este festival que sin dudas es la gran pasarela publicitaria del mundo.

La ciudad de Cannes de por sí es un gran escenario portador de festivales y obviamente el más conocido para el gran público es el de cine, y su protagonismo se hace notar. En la puerta de entrada del Palais des Festival (otra cosa que escribí veinte veces sin saber cómo era) están las típicas huellas de las manos de los grandes artistas de renombre de todos los tiempos. Dicen, sin embargo, que el Lions Festival de Creatividad y Publicidad no es tan conocido a nivel masivo pero sin embargo alrededor de él se mueven muchos más millones que para el de la pantalla grande. Y no sería raro pensarlo si consideramos que detrás de este gran evento están todas las grandes marcas y las grandes redes de agencias publicitarias del mundo.

Larson en cannesY sin escaparnos de lo que fue este primer día de cobertura como novata de Cannes les cuento que también resulta casi imposible abordar y cubrir todo lo que hay al mismo tiempo.

Hay un tironeo de intereses constante.

Hay cantidad de charlas interesantísimas para escuchar, al mismo tiempo que no hay que perderse los anuncios de ganadores o la visita de algún celebrity como hoy lo fue Marilyn Manson o Lars Ulrich de Metallica.

Igualmente, pude entrevistar a Pablo del Campo, el argentino que oficia como Worldwide Creative Director de Saatchi & Saatchi, y que tuvo a su cargo, la presidencia del jurado de Press.

En la charla que se reproduce en el video que adjunto a este artículo Del Campo  comenta cómo fue el criterio de selección del Grand Prix de Press que recayó en manos de La Comunidad, la agencia que realizó una campaña para el uso de bicicletas en Buenos Aires y que es comandada creativamente por los hermanos Mollá.

Jose Molla Ganador Grand Prix Press Cannes 2015De hecho José Mollá estuvo en la gala recibiendo el premio porque además es jurado en la categoría Films (spots).

Si bien la pieza ganadora lo hizo a nombre de EEUU ya que La Comunidad tiene sede no solo en Buenos Aires sino también en el mercado estadounidense, la creatividad que está en juego en esta campaña orientada al uso de bicis es básicamente argentina.

2_BabyEn Press hubo 79 leones entregados sobre un total de 4.470 piezas ingresadas en el concurso.  Así que el trabajo de La Comunidad, integrado por los avisos Perro, Baby, Ardilla y Polillas, tiene el mérito de haberse destacado entre miles de campañas en competencia.

A su vez, otro caso interesante es la campaña “Sal que se ve” realizada por la agencia Grey para la Fundación Favaloro y en este caso los argentinos se llevaron un León de Oro en la categoría Promo. En este mismo rubro se reconoció el trabajo Safety Truck de Leo Burnett para Samsung. Para ampliar este rubro, hablé con Diego Medvedocky, jurado de Promo que nos cuenta los ocho leones que fueron para Argentina.

En esta edición 62a del Cannes Lions Festival de la Creatividad y la Publicidad se entregaron además otros premios de relevancia a nivel internacional. En promoción y activación se presentaron unas 3.196 piezas y se otorgaron 117 leones. El Gran Premio quedó en manos de Grey London para Volvo Reino Unido por Lifepaint. Y según dijo el presidente del Jurado Matt Eastwood, Worldwide Director Creativo de J. Walter Thompson, no sólo se había elevado la vara de forma creativa sino que también se estaba haciendo una contribución positiva para la humanidad con una buena estrategia de seguridad que seguramente salvará vidas.

Volvo también obtuvo el Grand Prix, a través de Grey New York, por Interceptación en la categoría Direct (Marketing Directo, un rubro donde hubo 2.183 entradas y se cosecharon 83 leones) porque fue una acción que logró captar la atención en el medio del tan taquillero juego de Super Bowl.

En Mobile se repartieron 57 Leones sobre un total de 1246 entradas  y Google Mountain View se llevó a casa el Grand Prix por Cartón, una idea que facilita que la tecnología aparezca como invisible y así se acentúa la sensación de natural.

Y mañana y toda la semana sigue el baile arrancando con la presencia de Pharell Williams entre los invitados, ni más ni menos que el creador del hit “Happy” que el año pasado fue furor.

Aquí el detalle de los ganadores de Mobile

Title Advertiser Product Entrant / Agency Country Prize
CARDBOARD GOOGLE CARDBOARD GOOGLE Mountain View USA Grand Prix
CLEVER BUOY OPTUS TELECOMS NETWORK M&C SAATCHI Sydney AUSTRALIA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Gold Lion
LISNR LISNR LISNR R/GA New York USA Gold Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Gold Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO  / CURRENT Chicago USA Gold Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA Silver  Lion
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST FLASH PHOTO POSTER CAMPAIGN WUNDERMAN London UNITED KINGDOM Silver  Lion
OWLET OWLET BABY CARE OWLET R/GA New York USA Silver  Lion
SPORTS HOMEWORK GATORADE GATORADE 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA Silver  Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
BASE PHONEADDRESS BASE MOBILE PROVIDER DDB BRUSSELS BELGIUM Silver  Lion
BACKMEAPP PROCTER & GAMBLE ALWAYS FEMININE CARE LEO BURNETT ITALY Milan ITALY Silver  Lion
PROJECT LEARNING CURVE DOMTAR PAPER ERIC MOWER + ASSOCIATES Charlotte USA Silver  Lion
THE FUN QUEUE LISEBERG ROLLER COASTER SHOUT Gothenburg SWEDEN Silver  Lion
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO Silver  Lion
LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE CZECH REPUBLIC Silver  Lion
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION SERVICEPLAN Munich GERMANY Silver  Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Silver  Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA Silver  Lion
#SPRINGISWEIRD GAP GAP SPRING COLLECTION WIEDEN+KENNEDY New York USA Silver  Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Silver  Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver  Lion
AUDI TT BROCHURE HACK AUDI AUDI TT RAZORFISH Berlin GERMANY Bronze Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO  / CURRENT Chicago USA Bronze Lion
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA Bronze Lion
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK Bronze Lion
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK Bronze Lion
ORAL-B SMART BRUSH AND APP PROCTER & GAMBLE ORAL-B ICONMOBILE GROUP Berlin GERMANY Bronze Lion
VIAOPTA DAILY SMARTPHONE APPLICATION NOVARTIS PHARMA VIAOPTA DAILY SMARTPHONE APPLICATION ARWORKS Budapest HUNGARY Bronze Lion
SMART SENTRY MAXIS BERHAD MOBILE NETWORK OGILVY & MATHER GROUP HONG KONG HONG KONG Bronze Lion
DEBATTLE SVERIGES RADIO TANKESMEDJAN I P3 CP+B SCANDINAVIA Gothenburg SWEDEN Bronze Lion
VODAFONE «BETWEEN US» VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Bronze Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
MOVE UPDATE. THE OPEN SOURCE PROJECT McDONALD´S OPEN SOURCE SOFTWARE DDB & TRIBAL Warsaw / DDB WARSAW POLAND Bronze Lion
ADVENTURES OF POCO ECO IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY Bronze Lion
HARUHI HUNTING SANKYO PLANNING GAME PARTY Tokyo JAPAN Bronze Lion
PRO VISION OAKLEY OAKLEY GPY&R Melbourne AUSTRALIA Bronze Lion
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA Bronze Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Bronze Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Bronze Lion
TAP THRU LOWE’S LOWE’S BBDO NEW YORK USA Bronze Lion
PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN Barcelona SPAIN Bronze Lion
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA Bronze Lion
OWLET OWLET BABY CARE OWLET R/GA New York USA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Bronze Lion
SOCIAL BLOOD APP RED CROSS BANK OF BLOOD PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR Bronze Lion
TWEAT TO EAT PEPSICO WALKERS AMV BBDO London UNITED KINGDOM Bronze Lion
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Bronze Lion
NZDRONIE TOURISM NEW ZEALAND SKI WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Bronze Lion
THE SIGHT HBO GAME OF THRONES ELASTIC Santa Monica USA Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
57

Aquí el detalle de los ganadores de Direct

Title Advertiser Product Entrant / Agency Country Prize
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Grand Prix
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Gold Lion
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER JOE BOXER INACTIVITY TRACKER FCB CHICAGO USA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Gold Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Gold Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Gold Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Gold Lion
SOUNDLAB BOX LEICA GALLERY SÃO PAULO LEICA INSTITUTIONAL F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver  Lion
ASHES CAMPOFRIO INSTITUTIONAL. FIRE LA BUREBA FACTORY McCANN MADRID SPAIN Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Silver  Lion
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE Silver  Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Silver  Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 LDV UNITED Antwerp BELGIUM Silver  Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS – GUN CONTROL GREY CANADA Toronto CANADA Silver  Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Silver  Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Silver  Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver  Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM SMART BBDO GROUP GERMANY Berlin GERMANY Silver  Lion
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE Silver  Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver  Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels BELGIUM Silver  Lion
AID TO CART EXITO GROUP / FOOD BANK EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA Silver  Lion
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID SPAIN Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK USA Silver  Lion
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY WORLD WAR 2 EXHIBIT IRELAND/DAVENPORT Johannesburg SOUTH AFRICA Bronze Lion
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Bronze Lion
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL  São Paulo BRAZIL Bronze Lion
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Bronze Lion
INVERSE GOAL CELEBRATION CHAMPIONS FOR LIFE CHARITY MATCH VCCP SPAIN Madrid SPAIN Bronze Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE NEW ZEALAND Bronze Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels BELGIUM Bronze Lion
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA Bronze Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Bronze Lion
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA Bronze Lion
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Bronze Lion
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO USA Bronze Lion
MUSICAL CITY TOYOTA MOTOR EUROPE YARIS HYBRID DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL  São Paulo BRAZIL Bronze Lion
LIVER SONGS NATURES GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Bronze Lion
LIFEPAINT VOLVO UK VOLVO BRAND GREY LONDON UNITED KINGDOM Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Bronze Lion
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY Bronze Lion
BEING THE BEAR CANAL+ CANAL+ BETC Paris FRANCE Bronze Lion
STALKER VIEWED YOUR PROFILE SBS BELGIUM VIER BBDO BELGIUM Brussels BELGIUM Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
SUFFOCATION KARMA NIRVANA KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID SPAIN Bronze Lion
ANTI-ROBBERY COURSE NATIONAL POLICE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá COLOMBIA Bronze Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Bronze Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Bronze Lion
83

Aquí el detalle de todos los ganadores de Promo & Activation

Title Advertiser Product Entrant / Agency Country Prize
LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM Grand Prix
CHASING HORIZONS CITIZEN ECO-DRIVE SATELLITE WAVE F100 WIEDEN+KENNEDY AMSTERDAM  / WIEDEN+KENNEDY TOKYO THE NETHERLANDS Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Gold Lion
SHADOW WIFI LIGA CONTRA EL CANCER HEALTH AWARENESS ORGANISATION HAPPINESS BRUSSELS BELGIUM Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Gold Lion
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO Gold Lion
HOUSE OF MAMBA NIKE NIKE BASKETBALL CHINA AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
MISERABLE IN PUERTO RICO COMMONWEALTH OF PUERTO RICO PUERTO RICO TOURISM COMPANY J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Gold Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Gold Lion
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE Gold Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Gold Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS – GUN CONTROL GREY CANADA Toronto CANADA Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
MORE THAN A SIGN DISLIFE DISABILITY RIGHTS AWARENESS Y&R Moscow RUSSIA Silver  Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM Silver  Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Silver  Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Silver  Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Silver  Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver  Lion
VODAFONE «BETWEEN US» VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Silver  Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
THE RGB NEWS ANTENA 1 – OBSERVATOR BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA Silver  Lion
PRINT FOR HELP HEWLETT-PACKARD BRASIL HP PRINTERS FCB BRASIL  São Paulo BRAZIL Silver  Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Silver  Lion
DELTA INNOVATION CLASS DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY New York USA Silver  Lion
CORRIDOR TARGETING GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY Silver  Lion
SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Silver  Lion
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 LDV UNITED Antwerp BELGIUM Silver  Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR WOMEN’S APPAREL DROGA5 New York / CATALYST PUBLIC RELATIONS New York USA Silver  Lion
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SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY  Los Angeles USA Silver  Lion
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
THE VOLVO HIJACKING CAR SERVICE VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York USA Silver  Lion
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CARTOON HELPLINE GRAACC CORPORATE OGILVY BRASIL São Paulo BRAZIL Silver  Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Bronze Lion
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SAMSUNG SLIDELINER SAMSUNG AUSTRALIA SAMSUNG CURVED TV RANGE TRAFFIK Sydney AUSTRALIA Bronze Lion
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HEARING HANDS SAMSUNG ELECTRONICS TURKEY DUYANELLER LEO BURNETT ISTANBUL TURKEY Bronze Lion
THE LUCKY IRON FISH PROJECT LUCKY IRON FISH FORTIFIED NUTRITION PRODUCT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Bronze Lion
EXPERIENCE APP CINEMARK VOTE SA JOE PUBLIC UNITED Johannesburg SOUTH AFRICA Bronze Lion
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ANIMAL COPYRIGHTS WWF/LATINSTOCK ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) CHEIL SPAIN Madrid SPAIN Bronze Lion
70 GUARDIANS OF WINTER ŠKODA SPAIN ŠKODA SCOUT 4X4 PROXIMITY BARCELONA Barcelona SPAIN Bronze Lion
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117

Aquí el detalle de todos los ganadores de Press

Title Advertiser Product Entrant / Agency Country Prize
DOG CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Grand Prix Campaign
BABY CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Grand Prix Campaign
SQUIRREL CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Grand Prix Campaign
MOTHS CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Grand Prix Campaign
COCA-COLA TOGETHER LOVE THE COCA-COLA COMPANY DRINKS OGILVY PARIS FRANCE Gold  Lion Campaign
COCA-COLA TOGETHER PEACE THE COCA-COLA COMPANY DRINKS OGILVY PARIS FRANCE Gold  Lion Campaign
A CREAM THAT GIVES YOU WRINKLES SKINFOODS / NEW ZEALAND BREAST CANCER FOUNDATION BREAST CREAM COLENSO BBDO Auckland NEW ZEALAND Gold Lion
FIAT 500 MERCEDES-BENZ / SMART SMART FORTWO CLM BBDO Boulogne-Billancourt FRANCE Gold  Lion Campaign
VW UP MERCEDES-BENZ / SMART SMART FORTWO CLM BBDO Boulogne-Billancourt FRANCE Gold  Lion Campaign
RENAULT TWINGO MERCEDES-BENZ / SMART SMART FORTWO CLM BBDO Boulogne-Billancourt FRANCE Gold  Lion Campaign
TOYOTA IQ MERCEDES-BENZ / SMART SMART FORTWO CLM BBDO Boulogne-Billancourt FRANCE Gold  Lion Campaign
MINI COOPER MERCEDES-BENZ / SMART SMART FORTWO CLM BBDO Boulogne-Billancourt FRANCE Gold  Lion Campaign
GRANDMA VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL Gold  Lion Campaign
BROKE UP VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL Gold  Lion Campaign
MOVE OUT VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL Gold  Lion Campaign
MACHINE GUN MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Gold  Lion Campaign
OBUS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Gold  Lion Campaign
GRENADE MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Gold  Lion Campaign
PROTHESIS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Gold  Lion Campaign
SAW MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Gold  Lion Campaign
UK 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
SWEDEN 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
NETHERLANDS 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
GERMANY 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
ITALY 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
SCOTLAND 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
DOG CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
BABY CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
SQUIRREL CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
UK 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
SWEDEN 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
NETHERLANDS 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
GERMANY 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
ITALY 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
SCOTLAND 28 TOO MANY FGM OGILVY & MATHER LONDON UNITED KINGDOM Gold  Lion Campaign
DOG CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
BABY CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
SQUIRREL CITY OF BUENOS AIRES THE BUENOS AIRES PUBLIC BIKE SYSTEM THE COMMUNITY/LA COMUNIDAD Miami USA Gold  Lion Campaign
WEAK UNICEF CORP PROLAM Y&R Santiago CHILE Gold  Lion Campaign
FATTY UNICEF CORP PROLAM Y&R Santiago CHILE Gold  Lion Campaign
NERD UNICEF CORP PROLAM Y&R Santiago CHILE Gold  Lion Campaign
LITTLE GIRL FREDDO ICE CREAM Y&R SÃO PAULO BRAZIL Silver  Lion
SOCCER FARNHAM ALE & LAGER BEERS lg2 Québec CANADA Silver Lion Campaign
SPOUSE FARNHAM ALE & LAGER BEERS lg2 Québec CANADA Silver Lion Campaign
BUSINESS DINNER PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion Campaign
GIRL PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion Campaign
LEAD ROLE PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion Campaign
VIDEO CONFERENCE PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion Campaign
FRENCH HORN DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
FLUGELHORN DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
SAXOPHONE DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
GYM CLUB DARJEELING – GROUPE CHANTELLE LINGERIE HEREZIE Paris FRANCE Silver Lion Campaign
ROOFTOP DARJEELING – GROUPE CHANTELLE LINGERIE HEREZIE Paris FRANCE Silver Lion Campaign
PARK DARJEELING – GROUPE CHANTELLE LINGERIE HEREZIE Paris FRANCE Silver Lion Campaign
SALMON MARS TEMPTATIONS CAT TREATS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
CHICKEN MARS TEMPTATIONS CAT TREATS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
SEAFOOD MARS TEMPTATIONS CAT TREATS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
CONFUSING INDIAN ALGHANIM MOTORS – HONDA HONDA ACCORD GPS IMPACT & ECHO BBDO Safat KUWAIT Silver Lion Campaign
CONFUSING IRANIAN ALGHANIM MOTORS – HONDA HONDA ACCORD GPS IMPACT & ECHO BBDO Safat KUWAIT Silver Lion Campaign
CONFUSING ARAB ALGHANIM MOTORS – HONDA HONDA ACCORD GPS IMPACT & ECHO BBDO Safat KUWAIT Silver Lion Campaign
BIG AIRPLANE CKGADGET AUDIOGEAR OGILVY & MATHER Bangkok THAILAND Silver Lion Campaign
BUS CKGADGET AUDIOGEAR OGILVY & MATHER Bangkok THAILAND Silver Lion Campaign
SHOE HARVEY NICHOLS SPRING/SUMMER SALE 14 ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
SHIRT HARVEY NICHOLS SPRING/SUMMER SALE 14 ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
BIKINI HARVEY NICHOLS SPRING/SUMMER SALE 14 ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
TIDINGS OF JOY HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
CHRISTMAS TIME HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
GOOD WILL TO ALL MEN HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
BEACH THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND Silver Lion Campaign
MOUNTAIN THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND Silver Lion Campaign
WATERFALL THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND Silver Lion Campaign
SUBMARINE HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA Silver Lion Campaign
TANK HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA Silver Lion Campaign
SCHOOL BUS HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA Silver Lion Campaign
ANAGRAM LOVERS MATTEL SCRABBLE LOLA LOWE & PARTNERS Madrid SPAIN Silver Lion Campaign
ANAGRAM DUET MATTEL SCRABBLE LOLA LOWE & PARTNERS Madrid SPAIN Silver Lion Campaign
ANAGRAM DREAMS MATTEL SCRABBLE LOLA LOWE & PARTNERS Madrid SPAIN Silver Lion Campaign
OLD AXL MARISCAL ROCK RADIO ONLINE RADIO TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
OLD MCCARTNEY MARISCAL ROCK RADIO ONLINE RADIO TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
OLD DYLAN MARISCAL ROCK RADIO ONLINE RADIO TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
OLD TYLER MARISCAL ROCK RADIO ONLINE RADIO TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
OLD RICHARDS MARISCAL ROCK RADIO ONLINE RADIO TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
DHL HANDS – RIPPED DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Silver Lion Campaign
DHL HANDS – CUTTER DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Silver Lion Campaign
DHL HANDS – SCISSORS DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Silver Lion Campaign
PUDDLE ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
BASEMENT ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
ELEPHANT LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
APE LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
HYENA LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
FROG LAND ROVER USA AUTOMOBILE Y&R NEW YORK USA Silver Lion Campaign
TIDINGS OF JOY HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
CHRISTMAS TIME HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
GOOD WILL TO ALL MEN HARVEY NICHOLS CHRISTMAS ADAM&EVEDDB London UNITED KINGDOM Silver Lion Campaign
MACHINE GUN MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
OBUS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
SLEDGEHAMMER MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
GRENADE MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
PROTHESIS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
SAW MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
ELEPHANT LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
APE LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
HYENA LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
FROG LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Silver Lion Campaign
MACHINE GUN MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
OBUS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
SLEDGEHAMMER MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
GRENADE MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
PROTHESIS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
TAXI MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
SAW MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion Campaign
PARROT DOS EN UNO LOLLIPOP PROLAM Y&R Santiago CHILE Bronze Lion
MATHEMATICS CACAU SHOW CHOCOLATE MIAU LEW’LARA\TBWA São Paulo BRAZIL Bronze Lion Campaign
PAINTING CACAU SHOW CHOCOLATE MIAU LEW’LARA\TBWA São Paulo BRAZIL Bronze Lion Campaign
TIGER MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA Bronze Lion Campaign
FOX MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA Bronze Lion Campaign
BEAR MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA Bronze Lion Campaign
CHOOSE SANTA TERESA RUM ALCOHOLIC DRINKS SCPF Barcelona SPAIN Bronze Lion Campaign
HARD DAY SANTA TERESA RUM ALCOHOLIC DRINKS SCPF Barcelona SPAIN Bronze Lion Campaign
PHILOSOPHY SANTA TERESA RUM ALCOHOLIC DRINKS SCPF Barcelona SPAIN Bronze Lion Campaign
OUTPUT SANTA TERESA RUM ALCOHOLIC DRINKS SCPF Barcelona SPAIN Bronze Lion Campaign
THE BODY 1 RÖMERQUELLE WATER HEREZIE Paris FRANCE Bronze Lion Campaign
THE BODY 2 RÖMERQUELLE WATER HEREZIE Paris FRANCE Bronze Lion Campaign
THE BODY 3 RÖMERQUELLE WATER HEREZIE Paris FRANCE Bronze Lion Campaign
JUDITE TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL Bronze Lion Campaign
NOEMIA TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL Bronze Lion Campaign
MIRTES TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL Bronze Lion Campaign
RURAL UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
URBAN UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
MASTURBATION PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL Bronze Lion Campaign
XEROX PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL Bronze Lion Campaign
FETICHE PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL Bronze Lion Campaign
1 BOYFRIEND GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO Bronze Lion Campaign
2 JOB GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO Bronze Lion Campaign
3 BIG GIRL GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO Bronze Lion Campaign
WHAT EMMA SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND Bronze Lion Campaign
WHAT KATE SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND Bronze Lion Campaign
WHAT SARAH SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND Bronze Lion Campaign
BREAK UP PROCTER & GAMBLE CREST CONILL SAATCHI & SAATCHI Miami USA Bronze Lion Campaign
CRY PROCTER & GAMBLE CREST CONILL SAATCHI & SAATCHI Miami USA Bronze Lion Campaign
HOSPITAL PROCTER & GAMBLE CREST CONILL SAATCHI & SAATCHI Miami USA Bronze Lion Campaign
RAIN PROCTER & GAMBLE CREST CONILL SAATCHI & SAATCHI Miami USA Bronze Lion Campaign
PHOTOS PROCTER & GAMBLE CREST CONILL SAATCHI & SAATCHI Miami USA Bronze Lion Campaign
GELOCATIL_AAHH GRUPO FERRER INTERNACIONAL PARACETAMOL 1G GREY SPAIN Madrid SPAIN Bronze Lion Campaign
GELOCATIL_GRR GRUPO FERRER INTERNACIONAL PARACETAMOL 1G GREY SPAIN Madrid SPAIN Bronze Lion Campaign
HOT DOG COMBO BAYER ALKA SELTZER BBDO MEXICO MEXICO Bronze Lion Campaign
RISOTTO POMODORO BAYER ALKA SELTZER BBDO MEXICO MEXICO Bronze Lion Campaign
VIKING COPIC COPIC MARKER FCB CHICAGO USA Bronze Lion Campaign
BEAR COPIC COPIC MARKER FCB CHICAGO USA Bronze Lion Campaign
LUCHADOR COPIC COPIC MARKER FCB CHICAGO USA Bronze Lion Campaign
NEW YORK FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
PARIS FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
BORA BORA FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL Bronze Lion Campaign
TO ISTANBUL JEEP JEEP RENEGADE TURBODIESEL LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
TO BARCELONA JEEP JEEP RENEGADE TURBODIESEL LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion Campaign
SMART FOR TWO YOKO SMART SMART FOR TWO JUNG von MATT Vienna / JUNG von MATT Hamburg AUSTRIA Bronze Lion Campaign
SMART FOR TWO SNAKE SMART SMART FOR TWO JUNG von MATT Vienna / JUNG von MATT Hamburg AUSTRIA Bronze Lion Campaign
SMART FOR TWO JACKIE SMART SMART FOR TWO JUNG von MATT Vienna / JUNG von MATT Hamburg AUSTRIA Bronze Lion Campaign
ROME DAIMLER AG / SMART MBD SMART FORTWO BBDO GROUP GERMANY Berlin GERMANY Bronze Lion Campaign
BERLIN DAIMLER AG / SMART MBD SMART FORTWO BBDO GROUP GERMANY Berlin GERMANY Bronze Lion Campaign
BEETLE LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Bronze Lion Campaign
GRAPE LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Bronze Lion Campaign
SNAKE LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Bronze Lion Campaign
FLOWER LAND ROVER USA LAND ROVER PRINT ADS Y&R NEW YORK USA Bronze Lion Campaign
ICE CREAM STORE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
FISH MARKET MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
FLOWER BOUTIQUE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
8:36 INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion Campaign
9:32 INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion Campaign
ALLEY McDONALD´S McDONALD´S LEO BURNETT DUBAI UNITED ARAB EMIRATES Bronze Lion Campaign
SQUARE McDONALD´S McDONALD´S LEO BURNETT DUBAI UNITED ARAB EMIRATES Bronze Lion Campaign
STREET McDONALD´S McDONALD´S LEO BURNETT DUBAI UNITED ARAB EMIRATES Bronze Lion Campaign
McDONALD’S BREAKFAST – HOTCAKES McDONALD´S McDONALD´S LEO BURNETT DUBAI UNITED ARAB EMIRATES Bronze Lion Campaign
McDONALD’S BREAKFAST – SAUSAGE McMUFFIN & EGG McDONALD´S McDONALD´S LEO BURNETT DUBAI UNITED ARAB EMIRATES Bronze Lion Campaign
LIFE OF PI NETFLIX ENTERTAINMENT DDB CANADA Vancouver CANADA Bronze Lion Campaign
FARGO NETFLIX ENTERTAINMENT DDB CANADA Vancouver CANADA Bronze Lion Campaign
GHOSTBUSTERS NETFLIX ENTERTAINMENT DDB CANADA Vancouver CANADA Bronze Lion Campaign
BEAR NATIONAL GEOGRAPHIC KIDS MAGAZINE MAGAZINE FoxP2 Cape Town SOUTH AFRICA Bronze Lion Campaign
SNAKE NATIONAL GEOGRAPHIC KIDS MAGAZINE MAGAZINE FoxP2 Cape Town SOUTH AFRICA Bronze Lion Campaign
ICE CAPS NATIONAL GEOGRAPHIC KIDS MAGAZINE MAGAZINE FoxP2 Cape Town SOUTH AFRICA Bronze Lion Campaign
BEES NATIONAL GEOGRAPHIC KIDS MAGAZINE MAGAZINE FoxP2 Cape Town SOUTH AFRICA Bronze Lion Campaign
FISH NATIONAL GEOGRAPHIC KIDS MAGAZINE MAGAZINE FoxP2 Cape Town SOUTH AFRICA Bronze Lion Campaign
FRANCE EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
GERMANY EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
SPAIN EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL Bronze Lion Campaign
KID AXA ART INSURANCE DDB GROUP SINGAPORE SINGAPORE Bronze Lion Campaign
CAT AXA ART INSURANCE DDB GROUP SINGAPORE SINGAPORE Bronze Lion Campaign
PAINT AXA ART INSURANCE DDB GROUP SINGAPORE SINGAPORE Bronze Lion Campaign
CATCH 22 THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
THE GREAT GATSBY THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
MIDNIGHT’S CHILDREN THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
MARRIAGE VTR INTERNET WI-FI RANGE EXTENDERS SIMPLE Santiago CHILE Bronze Lion Campaign
ITCH VTR INTERNET WI-FI RANGE EXTENDERS SIMPLE Santiago CHILE Bronze Lion Campaign
HAPPY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI CHINA Bronze Lion Campaign
CHEEKY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI CHINA Bronze Lion Campaign
SMILEY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI CHINA Bronze Lion Campaign
CRAZY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI CHINA Bronze Lion Campaign
SURRENDER PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
RETREAT PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
ESCAPE PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
DEFEAT PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
KID MINI DON’T TEXT AND DRIVE PUBLICIS MEXICO Mexico City MEXICO Bronze Lion Campaign
TEENNAGER MINI DON’T TEXT AND DRIVE PUBLICIS MEXICO Mexico City MEXICO Bronze Lion Campaign
THE HIV POSITIVE AD GIV (LIFE SUPPORT GROUP) CORPORATE OGILVY BRASIL São Paulo BRAZIL Bronze Lion
BLIND SPOT CHILD SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL Bronze Lion Campaign
BLIND SPOT BRIDGE SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL Bronze Lion Campaign
BLIND SPOT BIKE SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL Bronze Lion Campaign
ANDY WARHOL CITY OF BUENOS AIRES BLOOD DONATION THE COMMUNITY/LA COMUNIDAD Miami USA Bronze Lion Campaign
GEORGE LUCAS CITY OF BUENOS AIRES BLOOD DONATION THE COMMUNITY/LA COMUNIDAD Miami USA Bronze Lion Campaign
CATCH 22 THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
THE GREAT GATSBY THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
MIDNIGHT’S CHILDREN THE WINSTON FLETCHER FICTION PRIZE THE WINSTON FLETCHER FICTION PRIZE DLKW LOWE London UNITED KINGDOM Bronze Lion Campaign
HERPESTES AUROPUNCTATUS/INDIAN MONGOOSE HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion Campaign
RHINELLA MARINA/CANE TOAD HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion Campaign
ALOPEX LAGOPUS/ARCTIC FOX HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion Campaign
GOAT X-NEWS NEWSPAPER Y&R SOUTH AFRICA Cape Town / CREATIVE Y&R Nairobi SOUTH AFRICA Bronze Lion Campaign
STARVE X-NEWS NEWSPAPER Y&R SOUTH AFRICA Cape Town / CREATIVE Y&R Nairobi SOUTH AFRICA Bronze Lion Campaign
HELL X-NEWS NEWSPAPER Y&R SOUTH AFRICA Cape Town / CREATIVE Y&R Nairobi SOUTH AFRICA Bronze Lion Campaign
RURAL UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
URBAN UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
SURRENDER PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
RETREAT PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
ESCAPE PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
DEFEAT PHD BIKES HARLEY DAVIDSON Y&R PRAGUE CZECH REPUBLIC Bronze Lion Campaign
MOUNT FUJI TIPCO F&B CO. TEA PLUS IPG ADVERTISING Bangkok THAILAND Bronze Lion Campaign
WAVE TIPCO F&B CO. TEA PLUS IPG ADVERTISING Bangkok THAILAND Bronze Lion Campaign
WALRUS GREEN PEACE CHARITY PUBLICIS SHANGHAI CHINA Bronze Lion Campaign
BEAR GREEN PEACE CHARITY PUBLICIS SHANGHAI CHINA Bronze Lion Campaign
HOMEWRECK THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI CHINA Bronze Lion Campaign
HEARTBREAK THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI CHINA Bronze Lion Campaign
ALCOHOLIC THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI CHINA Bronze Lion Campaign
GAMBLER THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI CHINA Bronze Lion Campaign
BULLY THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI CHINA Bronze Lion Campaign
ROCKETS SNEAKER FREAKER BOOGAZINE SNEAKER FREAKER BOOGAZINE BBDO NEW YORK USA Bronze Lion
EXPLORE YOUR DREAMS LIST GENERAL CONTRACTOR LIST GENERAL CONTRACTOR REICHL UND PARTNER Linz AUSTRIA Bronze Lion Campaign
BE THE TAILOR OF YOUR DREAMS LIST GENERAL CONTRACTOR LIST GENERAL CONTRACTOR REICHL UND PARTNER Linz AUSTRIA Bronze Lion Campaign
BE THE PAINTER OF YOUR DREAMS LIST GENERAL CONTRACTOR LIST GENERAL CONTRACTOR REICHL UND PARTNER Linz AUSTRIA Bronze Lion Campaign
PIMP BENNETT COLEMAN MUMBAI MIRROR TAPROOT DENTSU Mumbai INDIA Bronze Lion
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